CCA Home Care Registry Rebranding and Logo Design

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Posted on July 26, 2021
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CCA Home Care Registry Rebranding and Logo Design

In a world where it seems like everything is changing, there are some things that never change. Family values and commitment to others will always be the backbone of our company. We take pride in this new logo because we took care in choosing colors, type treatments, logos images and photo guidelines – all with clients and families in mind! We are the embodiment of a brand message. Our logo is just one small facet that captures your attention and communicates our core values. With that in mind we have changed our branding and logo and wanted to dive into what it means and why it was chosen. 

Hands: According to Aristotle, the hand is the ā€œtool of toolsā€. In general, it is strength, power, and protection. However, it can just as easily be caring, touching, hope and giving. 

Blue: Typically associated with credibility, trust, knowledge, power, trustworthy, cleanliness, calmness and focus.

Circle shape: Represents community, relationships and unity.

Fonts: The typeface (Poppins) and colors are cleanly modern and welcoming at the same time. The tagline is Allura. It is simple and clean and very legible, with an almost handwritten calligraphic appeal. It is not to be used anywhere else but the tagline. The tagline should never appear in any other font.

At CCA Home Care, we are proud of our new logo design and feel that it is the visual embodiment of CCA Home Care’s brand message. Our organization provides a registry for home care services, which screens caregivers before referring them to clients as independent contractors who are tailored to your loved one’s needs. With no hourly minimums or up-front deposits required, this makes CCA Home Care the most affordable option in Nebraska!

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